It’s the digital age and the majority of the content we consume is now VISUAL. Not a lot of us have the time to read long articles or even read a whole website due to the fact that we are all living such busy lifestyles and are bombarded with many tasks for our days ahead and so al lot of people nowadays have shorter attention spans.
This is something all businesses have to consider and therefore this is why it is essential for businesses to deliver their messages in a matter of SECONDS as opposed to minutes. As a business you need to SAY MORE and DELIVER BIG IMPACT IN LESS TIME to really convince your target audience to buy into your products or services.
Nothing beats bespoke VIDEO to help you project your business in the most moving appealing ways possible as well as helping you reveal a fuller picture of your business in seconds that will enable audiences to look up further into your business.
Here is WHY video is important:
Video usage is INCREASING and raising in value year after year: From a CISCO REPORT- By 2021, 82% of all internet traffic will be video.
YOUTUBE is the world’s SECOND biggest search engine in the world, ranked 2nd to Google.
EVERY DAY we consume some sort of online video content
Most of us all are learning things VISUALLY in this digital age
Video helps us communicate our messages FAST
Video helps us do business anywhere in the world
It’s the most personalised and direct form of communication and enables you to express yourself FREELY, unleashing your unique personality that really help you stand put against your competitors.
It is the most FREE form of communication and triggers an ENGAGING, SOCIABLE and APPEALING approach for your business. Meaning more engagements = more audience interest = more clients!
Therefore we can say that businesses that do not have video today are going to be losing so much out on potential audience interest and new business coming in.
You will be:
Narrowing your reach and accessibility
Again a lot of us today would prefer to learn things visually and learn things faster when it’s in the form of a video as not lot of us will have time to read through your articles or even or website meaning that we will not be able to get a full picture. Remember many of us are living busy schedules and it is VITAL we accommodate for the shorter attention spans.
Narrowing the picture of your business to your audience
Heard of one of my signature phrases- If a picture says 1000 words, can you imagine how many words ONE 60 second VIDEO will say about your business?
Just text and images today is not enough to create a convincing picture of your business to your audience. They want BIG IMPACT, WITH LOTS TO SEE in such LITTLE TIME.
SAY A LOT in LITTLE TIME! Video therefore does this very well as it helps captures ALL our senses to truly create a full 3D picture of your business in style
Lacking yourself content
Lack of diversity of content means a less full picture of your business. When we see more diverse content full of personalisation, style and added conversations this helps build a much more striking attractive look for your business meaning people will want to converse with you and look up your business.
Giving your business presence a less active status.
As video is the next best trend in communications and says more about us in seconds, a profile without any kind of video content will give you a silent and restricted feel to your business. Audiences are always hungry for more content and to find ways to converse and engage with you to draw their interest in and to see if your service and guidance is a perfect match for them, and so with videos you will build yourself a much active live status and always open yourself up to conversations allowing you to reach out to audiences personally, opening up your networks too = More potential clients and business partnerships!
LOSING OUT on more cash in your business!
The big blower! When you lack video content, you limit yourself revealing as much about your business to your audience, you restrict conversations with your audience, your presence will have a lack of engagement and movement. From this you’ll lose out on so much potential audience interest! REMEMBER AUDIENCE ATTENTION is the new currency in business and so you have to strike them in the most appealing, personalised, moving way possible in addition to working your business around your audience too so that you are up to date with their communication preferences and lifestyles.
PLUS you are losing out on a large opportunity to make even more money for your business as video can help you grow your services.
Have you ever considered doing online course versions of your services?
That is one BIG untapped solution that can really make a difference in the way we run our business and our lives. This is your step to help you reach a wider clientele and even spread your business INTERNATIONALLY plus video courses also allow your business to work around YOU, giving you more flexibility and freedom with your business. Who does not want to grow a successful global business that works around them!??
Overall it is amazing what video can do for you and you must never underestimate what it can do for your business. In today’s visual world you can see how VIDEO is going to be of great value to you and the long term success of your business and so do not miss out on the such amazing possibilities of how you can ultimately change your business and your LIFE with the world’s most popular communications platform- VIDEO!
Not sure what kind of video is right for your business for maximum profit and return on investment? Arrange your FREE discovery session with me at www.namitakabilas.com and let’s begin your ultimate bespoke videography plan to success!
Your business video expert,
Namita x
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